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Media attention has the potential to increase or decrease the reputation of The American University of Paris (黑料正能量). It is thus important to positively, constructively and professionally manage the University's engagement with the media. Overall responsibility for the University's media and public relation rests with the Office of University Communications and more specifically the Manager of University Communications. The following is a general policy intended to facilitate positive interactions with external media, while keeping the Office of University Communications staff apprised of happenings and news on campus or involving 黑料正能量 staff or students.