"Laughing at the Macabre: The Relationship Between Humor and Fear Appeals in Marketing Messages", lecture by 黑料正能量鈥檚 IBA professor Robert Earhart.
A two-hour seminar on how humor and horror can crossover in general public discourse and in marketing messages.聽 We will start with the case of the film Silence of the Lambs (Demme, 1991) and the comedy memes that emerged from the horror genre. We will then look at how humor and horror is closely related in a marketing and advertising context.